Analytics

Data and insight is the foundation of everything we do at Groundswell, we help you understand and use your data to improve performance.

Our Approach

1. Data Collection

Using tag manager and Groundswell’s custom data layer we create bespoke tracking solutions that ensures every aspect of your digital measurement strategy is implemented correctly.

2. Analysis & Insight

We help you identify actionable insights from your web analytics with data analysis, interpretation and reporting aimed at generating revenue growth.

3. Reporting & Visualisation

We create meaningful and actionable reports, visualisations and dashboards for your team and wider business.

Our Services

Google Analytics Heath Check

Our Google Analytics Heath Check ensures you are collecting accurate data and produces a complete action plan. Do you trust your Google Analytics data, are you basing business decisions on unreliable data?

Google Analytics Configuration

Correct Google Analytics configuration is critical to help make business decisions regarding advertising budget, onsite improvements and drive business growth.

Google Tag Manager Implementation

We will help with implementation plan and instruction, configure your account and improve ongoing. Google Tag Manager makes advertising and analytics tags accessible to your marketing team. We will ensure your container follows a naming convention and remains understandable as it grows.

Measurement Plan

Were work with you to define your business questions and priorities and tailor a measurement plan to ensure accurate measurement and insight into your acquisition channels, onsite performance and overall business performance.

Advanced Analytics

Taking your data collection and insight to the next level. We will provide bespoke data collection solutions and help to interpret data to drive business performance to the next level.

Analytics Consultancy

Gain expert advice and guidance on all areas relating to Google Tag Manager, Google Analytics and Data Studio from certified experts.

Enhanced Implementations

Gain a deeper understanding of your onsite customer journey and browsing behaviour.

Reporting and Data Visualisation

We create meaningful and actionable reports, visualisations and dashboards for your team and wider business.

Our Technology