We analyse your on and off site customer journey, digital channel performance and market opportunities to create and execute your ecommerce growth strategy.
1. Review and Audit
As a first step with new clients we will audit and review current performance, gain an understanding of any current blockers and identify opportunities for growth.
2. Create Strategy
Combining our audit findings with your current bottlenecks, plans and goals we work together to create an immediate roadmap for growth across customer acquisition, conversion and retention.
3. Execute and Grow
Groundswell acts as an extension of your in-house team and executes the identified strategy, measuring performance and re-prioritising areas of focus as we increase sales and your business grows.
Ecommerce & Digital Strategy
We will help you ask the right questions and determine the right strategy to optimise ROI in your ecommerce channels. Focused on smart digital advertising, improvements to customer experience and commercial planning that will increase sales.
Direct to Consumer Strategy
We work with a number of consumer brands to build and execute strategy that incorporates cost effective and fast to market technology, advanced customer tracking, digital advertising and retail best practice. Helping to accelerate your speed to market and immediate growth.
Our ecommerce audit covers the fundamental areas of ecommerce, user experience, analytics and digital channel performance. We assess the blockers to driving more customers, look for immediate opportunities for growth and focus on realistic and actionable outputs.
We will help you assess international trading opportunities and recommend strategies to enter new markets. Advising on local advertising best practice, pricing, currency and payment options and any website updates required for launch.
Technology Selection & Re-platform
We can help you assess your current needs and ensure you are capable of asking the right questions to potential new providers. Guiding you through requirements gathering, RFP, supplier evaluation and project management to future proof your technology stack.
Help understanding the amount of investment required to target and acquire customers, how to benchmark performance, assess customer proposition and commercial offering, marketing planning and KPI measurement.
We can help you go to market and select suitable partners across ecommerce technology, creative and design needs, payments, development and more.
We can deliver bespoke in-house training across a number of areas within digital advertising, analytics and customer insight. We will work with you to define the scope of the training and up skill your team tailored to your business.