What we do

We accelerate our clients online performance by acting as an extension of their in-house team.

We’re an ecommerce agency with a difference.

When companies want to accelerate growth, they choose us.

The full ecommerce package

Successful ecommerce can’t rely on one area, that’s why we look at the full picture. We combine customer acquisition, onsite conversion and retention strategies with data and insight to take your business to the next level.

An extension of your in-house team

Our core business model is not to be an outsourced agency but to become an extension of your in-house team. We partner with all our clients & their internal teams to ensure we accelerate growth & upskill clients to drive profitability.

Expert hands-on team

We are ecommerce experts and don’t outsource. Born from client side experience, our team have worked in senior digital and ecommerce roles for multiple global brands. We understand the needs of fast paced ecommerce business environments.

International growth

We were there early. Having traded internationally for 15 years we have enormous experience with international ecommerce. Being platform and technology agnostic means no barriers and we get you from single market to multi-market quickly.

Ecommerce Partnership

As your ecommerce partner, we’re all in.

We become an extension of your in-house team across all areas of ecommerce and digital advertising. You have access to our full team of experts who take a holistic approach to digital advertising, using data and insight to reallocate efforts in the best performing areas. We streamline reporting into one easy to understand place and use this data to continually optimise.


E-commerce discovery

We start by getting to know your business and what’s important. Taking a deep dive into ecommerce, user experience, analytics and digital performance we unlock valuable insight.

E-commerce discovery
E-commerce Strategy

E-commerce Strategy

With a clear understanding of goals, blockers and opportunities we create a winning ecommerce strategy to grow your business online.


Business Growth

Working closely with you we combine customer acquisition channels, onsite conversion and retention strategies. Our specialist and hands-on team then execute and action.


We introduce techniques and strategies across a full suite of digital advertising channels to acquire new users.


We use onsite data to continually improve the conversion rate of users, their average order value and overall site revenue.


Using technology and smart audience segmentation, we focus on ensuring your customers come back and purchase again.

Analytics and Insight

Data and insight is the foundation of everything we do. Our bespoke tracking set up and an attribution model that fits you ensures we identify actionable insights to grow your business to the next level.


With a proven track record in the industry, dramatically and cost effectively boosting The Pro's Closet's performance marketing metrics and revenues from our initial engagement, a long term partnership with Groundswell was simply a smart business decision.

Matt Heitmann, CMO - The Pro's Closet

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