The Groundswell Team

Groundswell is an Ecommerce agency with a difference, our team have all worked in senior digital & ecommerce roles for global retail and consumer brands.

  • Global ecommerce experience selling in 100+ markets
  • Managed advertising budget in excess of £5 million annually
  • Implemented CRO program with £21 million incremental revenue increase
Mark Lilley

Mark Lilley

Co-Founder & Director

An Ecommerce expert with a proven track record leading global ecommerce teams. Mark focuses on clients overall strategy and is an analytics and conversion optimisation expert. Previously Head of Ecommerce at Chain Reaction Cycles.

Richard McKnight

Richard McKnight

Co-Founder & Director

An Ecommerce and digital advertising expert focused on client growth via paid search, social & onsite conversion optimisation. Previously Digital Marketing Manager at Chain Reaction Cycles and more recently Head of Ecommerce at Kukoon.com

Niall Totten

Niall Totten

Ecommerce Consultant

An Ecommerce, UX and CRO expert. Niall's areas of expertise include Conversion Optimisation and A/B Testing, Usability and Ecommerce UX, Measurement, Data and Analytics, Email Automation and Technical SEO.

Jonathan Wilson

Jonathan Wilson

Digital Advertising Specialist

A Digital Advertising Specialist with expertise in PPC, Shopping, Social and Affiliate growth. Jonathan has experience in managing enterprise-scale PPC campaigns and developing end-to-end PPC growth strategy.

David Cleland

David Cleland

Ecommerce Specialist

An Ecommerce Specialist with expertise in global ecommerce, hands on experience in performance analysis, A/B testing, User Experience design, platform optimisation, project management and content creation.

Carly Dawson

Carly Dawson

Digital Marketing Specialist

A Digital Marketing Specialist with expertise in Social Media marketing, Email marketing and campaign analysis to drive engagement and conversions. Carly has experience in both agency and client side, for global clients including Chain Reaction Cycles and Diageo.

Our story

Groundswell is an Ecommerce agency providing expert services in Strategy, Digital Advertising, Analytics and Conversion Optimisation.

Established in 2017 Groundswell has grown quickly to become a team of 6 ecommerce experts with a relentless focus on helping our clients grow their business.

Our core business model is to become an extension of in-house teams and manage core areas of required for growth. Each member of the team has considerable experience client side and we all understand the needs of fast paced ecommerce business environments.

In 2018 Groundswell was nominated for 2 Belfast Business Awards and an Aer Lingus TakeOff award, winning best Digital Business at the 2018 Belfast Business Awards.

In June 2018 Groundswell was granted Google Premier Partner status – one of only a select few UK & Ireland based agencies fully certified at a premier level across all 5 specialities (Search, Mobile, Video, Display & Shopping).

Interested in working at Groundswell?