Who we are

Founded in 2017, Groundswell is an ecommerce agency with a difference. Born from client side experience, our team have worked in senior digital and ecommerce roles for multiple global brands.

Our Expert Team

Mark Lilley
Co-Founder & Director

Richard McKnight
Co-Founder & Director

Niall Totten
Head of Ecommerce

Carly Dawson
Head of Client Strategy

David Cleland
Ecommerce Consultant

Jonathan Wilson
Ecommerce Specialist

Jemma Caddell
Digital Advertising Specialist

Chris Lavery
Digital Advertising Specialist

Kevin Rea
Digital Advertising Specialist

Chris McGlinchey
Ecommerce Specialist

Shannon McWilliams
Digital Advertising Executive

A quick-thinking agency for a fast-moving world

Successful ecommerce can't rely on one area, that's why we look at the full picture. Our team of experts in Strategy, Digital Advertising, Analytics and Conversion Optimisation become an extension of your in-house team. Working closely with you, we have a relentless focus on growing your business.

We believe in the power of potential and exist to partner with clients to push the boundaries of their ecommerce opportunities.

Based in Belfast our location is just a map pin, geography doesn’t limit our thinking. With 15 years experience in international ecommerce our global mindset continually opens opportunities and smashes sales targets.

Awards & Accreditations

Belfast Telegraph Business Awards 2019
Belfast Telegraph Business Awards 2019
Digital Business of the Year
Ecommerce Agency of the Year
Ecommerce Project of the Year - 2021

Discuss your ecommerce growth strategy

Kicking off with a full discovery we assess your current position and identify key opportunities. We then create a winning growth strategy to accelerate sales and kick off our partnership.

Copyright © 2021 Groundswell