Who we are
Founded in 2017, Groundswell is an ecommerce agency with a difference. Born from client side experience, our team have worked in senior digital and ecommerce roles for multiple global brands.
Mark Lilley
Co-Founder & Director
Richard McKnight
Co-Founder & Director
Niall Totten
Head of Ecommerce
Carly Dawson
Head of Client Strategy
David Cleland
Ecommerce Consultant
Jonathan Wilson
Digital Advertising Specialist
Jemma Caddell
Digital Advertising Specialist
Chris Lavery
Digital Advertising Specialist
Kevin Rea
Digital Advertising Specialist
Chris McGlinchey
Ecommerce Specialist
Shannon McWilliams
Digital Advertising Executive
Successful ecommerce can't rely on one area, that's why we look at the full picture. Our team of experts in Strategy, Digital Advertising, Analytics and Conversion Optimisation become an extension of your in-house team. Working closely with you, we have a relentless focus on growing your business.
We believe in the power of potential and exist to partner with clients to push the boundaries of their ecommerce opportunities.
Based in Belfast our location is just a map pin, geography doesn’t limit our thinking. With 15 years experience in international ecommerce our global mindset continually opens opportunities and smashes sales targets.
Kicking off with a full discovery we assess your current position and identify key opportunities. We then create a winning growth strategy to accelerate sales and kick off our partnership.