Experienced ecommerce consultancy

About Groundswell

Groundswell is a Belfast based ecommerce consultancy helping retailers and businesses grow online.

We accelerate our clients online performance by acting as an extension of their team and providing practical support. Through collaboration and strategic advice we encourage our clients to be ambitious and implement ecommerce strategies that deliver sustainable growth.

Our goal is to improve customer experience, maximise all digital channels and increase profit.

Ecommerce Experts

We specialise in customer acquisition, conversion and retention

Growth Focused

We work closely with you to achieve continuous growth in revenue and profit


We have 10 years experience gained client side with successful online retailers

How we work

Our process always starts with discovery, keeping the end user in mind at every stage of the journey
We focus on what matters to produce the business results you need to grow
  • Everything starts with an audit of your current online presence including site, analytics setup and digital activity

  • Working closely with you to understand your goals and review findings from discovery we create a growth strategy tailored to your business

  • We specialise in ecommerce and understand the need to marry data, technology and people to execute a winning strategy

  • Measurement and continuous learning forms the basis of everything we do, continuously adapting to push performance

Grow your business

We work closely with clients and believe collaboration, long term relationships and continuous learning result in scalable return on investment.

We specialise in ecommerce consultancy and offer agency services to rapidly grow your business online.

Ecommerce Consultancy

We help you create and deliver a winning Ecommerce strategy

Ecommerce & Digital Strategy
Ecommerce Audit
Team Structure & Processes
Platform Selection
Project Management

Digital Marketing

Maximise customer acquisition and retention across all digital channels


Conversion Optimisation

Research and data driven optimisation

Program Creation & Management
Customer Journey Analysis
User Research
Usability Testing
A/B Testing

Data & Analytics

Unlock insight to deliver profitable growth

Google Analytics Audit
Google Analytics Configuration
Measurement Model
KPI Definition
Reporting & Dashboards

Data + Technology + People = Success!

Lets Talk

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