Analytics
Data and insight is the foundation of everything we do at Groundswell, we help you understand and use your data to improve performance.
Using tag manager and Groundswell’s custom data layer we create bespoke tracking solutions that ensures every aspect of your digital measurement strategy is implemented correctly.
We help you identify actionable insights from your web analytics with data analysis, interpretation and reporting aimed at generating revenue growth.
We create meaningful and actionable reports, visualisations and dashboards for your team and wider business.
Our Google Analytics Heath Check ensures you are collecting accurate data and produces a complete action plan. Do you trust your Google Analytics data, are you basing business decisions on unreliable data?
Correct Google Analytics configuration is critical to help make business decisions regarding advertising budget, onsite improvements and drive business growth.
We will help with implementation plan and instruction, configure your account and improve ongoing. Google Tag Manager makes advertising and analytics tags accessible to your marketing team. We will ensure your container follows a naming convention and remains understandable as it grows.
Were work with you to define your business questions and priorities and tailor a measurement plan to ensure accurate measurement and insight into your acquisition channels, onsite performance and overall business performance.
Taking your data collection and insight to the next level. We will provide bespoke data collection solutions and help to interpret data to drive business performance to the next level.
Gain expert advice and guidance on all areas relating to Google Tag Manager, Google Analytics and Data Studio from certified experts.
Gain a deeper understanding of your onsite customer journey and browsing behaviour.
We create meaningful and actionable reports, visualisations and dashboards for your team and wider business.
With a proven track record in the industry, dramatically and cost effectively boosting The Pro's Closet's performance marketing metrics and revenues from our initial engagement, a long term partnership with Groundswell was simply a smart business decision.
Matt Heitmann, CMO - The Pro's Closet