Groundswell is Acquired by Leading Digital Marketing Group Incubeta

Today, we’re delighted to announce that we have joined the leading digital marketing group Incubeta as their latest acquisition. Operating across 12 countries Incubeta is the union of three market leading specialists in Technology, Media, and Creative – DQ&A, NMPi, and Joystick respectively. By seamlessly integrating these three specialisms, Incubeta puts the ownership and control of the customer experience back into the hands of the advertiser - both brands and agencies.

As the largest and longest established GMP sales partner in EMEA and APAC, Incubeta has proven through working with top-tier brands that they are leading specialists in helping advertisers tackle complex projects such as in-housing, dynamic creative, data activation, real 1:1 marketing, and industry-specific segmentation modeling.

Incubeta is the leading expert in a number of different sectors, consistently delivering exceptional results and services, and attracting national and international brands such as Google, Amazon, Disney, Netflix, and Marks and Spencer. With this acquisition Incubeta have positioned themselves to take full control of the entire customer journey - even when customers move to the clients’ own online environment.

We are looking forward to joining forces with a company who shares our enthusiasm and passion for delivering award-winning marketing strategies and client growth.

Incubeta Group CEO, Lars Lehne, shared his thoughts: “This acquisition fits squarely within Incubeta’s strategy of acquiring companies that complement our core business in digital marketing and help us to upgrade the growth of our customers.”

Mark Lilley, our Co-founder and Director adds “We are thrilled to be joining Incubeta, a company we have worked with for over several years and look forward to creating many more successes together. We remain focused on partnering with existing and new clients to accelerate their growth online and as part of Incubeta we can now offer an unrivalled service, creating opportunities for them to maximise their potential”.

We are thrilled to be joining the Incubeta family and we look forward to our continued growth and development as part of a global brand and beyond!

If you would like to receive any further information, do not hesitate to get in touch.