Conversion Optimisation

We identify insights and improvements via analytics and user research to constantly improve conversion rate, average order value and revenue.

Our approach

1 Insight

Analytics audit and deep dive analysis, behavioural analysis, customer journey mapping, qualitative research to understand why.

2 Develop Hypotheses

Run through our prioritisation system to assess ideas against potential return – scoring system factoring in multiple elements.

3 Optimisation Roadmap

Rank opportunities in order of commercial impact – the roadmap is re-evaluated ongoing and updated strategically on a quarterly basis.

4 Design Concepts

Depending on the test we will often sketch and wireframe concepts which are then built into an executable test.

5 Configure Test

QA plays a big part in successful optimisation programs, often tests fail due to poor implementation. We also look to ensure appropriate segmentation is applied (where suitable).

6 Analyse Results & Identify Learnings

Test results are analysed, when we have a winner we will look to maximise further. Also if a test fails we’ll investigate why and create a new hypothesis to go again.

Conversion Optimisation Services
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Optimisation Strategy

We create, manage and grow conversion optimisation programs, tailored to your business, team and technology.

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Expert Website Review

We perform a heuristic review of your site, focused on major page types and provide prioritised recommendations from a commercial, usability and conversion point of view.

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Commercial Awareness

Review commercial messaging throughout your user journey to ensure you have persuasive and compelling copy to help convert customers.

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User Research

Gain a deeper understanding of your customer struggle and pain points via exit surveys, customer service interviews and feedback loops.

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Heat Maps & UX Tracking

View your site through your customers eyes, record your users experience and analyse key elements and customer interaction.

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Usability Testing

After analysing ‘what’ happens with users on your site via analytics and heat maps we focus on finding out ‘why’.

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A/B Testing

Using A/B testing we deliver incremental returns via conversion rate and average order value improvements. We continually refine core pages, ranging from simple UX improvements to full page re-design.

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Analytics & Data Analysis

Our starting point for insight is always Google Analytics, reviewing current commercial performance and onsite behaviour via the numbers.

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Landing Page Creation

All insight and hypothesises will lead to the creation of multiple wireframes and new design concepts, all tested and measured to review impact.

We found Groundswell super easy to deal with - our goal at Vitus was to create an immersive brand experience in a website that was easy for us to manage. We wanted something that looked great, but we also understood the need to work with a partner that understood Ecommerce and the important technical stuff such as SEO, digital marketing and analytics, that's why we choose Groundswell. The results have been impressive with a significant improvement on all our key metrics.

Michael Cowan, Brand Director - Chain Reaction Cycles

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