Ecommerce Consultant

Ecommerce Consultant

Incubeta Groundswell is a specialist ecommerce & digital advertising agency based in Belfast. We are a team of experts focused on delivering rapid growth for our clients. We work with leading brands across N. Ireland, ROI, UK and further afield.

As a result of our continued growth we have an exciting opportunity for a talented Ecommerce Specialist to join our team.

You will be focused on building and executing strategies across ecommerce and digital working closely with internal teams and clients.

This opportunity is like no other in the market and offers the right candidate the ability to accelerate their own skills within all areas of ecommerce.

As an Ecommerce Consultant at Incubeta Groundswell you will

  • Work closely with our internal team as well as clients to create and execute ecommerce growth strategies
  • Define and agree goals and success metrics with internal teams and clients
  • Create and action measurement and insight frameworks to continually optimise customer journeys
  • Be dynamic enough to encourage and make changes based on performance and client direction

Key Responsibilities

  • Create and execute ecommerce growth strategies, covering acquisition, conversion and retention
  • Create conversion optimisation strategies to improve customer journeys and defined success metrics
  • Ensure appropriate tracking and measurement frameworks are in place and produce required implementation plans
  • Analyse client’s sales performance to identify opportunities and deliver insight and recommendations to internal team and clients
  • Analyse and create customer acquisition strategies catering for demand conversion and generation
  • Analyse customer and user experience to create appropriate roadmaps to improve site features, functionality, usability and improve conversion
  • Identify opportunities for growth via product sales and market expansion
  • Perform usability studies, site audits and satisfaction insight reviews to recommend appropriate change
  • Assume project management responsibility for assigned ecommerce initiatives
  • Build wireframes and prototypes for A/B tests and also to aid site roadmap development
  • Plan and build customer journey experiments across landing pages, sign up funnels, email campaigns and more
  • Manage and use Incubeta Groundswell tools to ensure optimal performance
  • Assist with new business opportunities (where necessary) including audits and face-to-face pitches
  • Follow industry and market trends to ensure the company remains at the forefront of Ecommerce

Skills, experience and person

  • 3-5 years+ experience in an ecommerce role responsible for business and sales growth online
  • Previous management of site conversion, usability and customer journey improvement
  • Proven track record in achieving ecommerce growth within UK & Ireland and experience of international ecommerce
  • A solid understanding of usability concepts, strategy and best practice
  • Excellent data analysis skills and a good knowledge of Google Analytics and other analysis tools
  • Prior experience presenting ecommerce strategy, growth plans and creating client- facing reports
  • An analytical approach and strong commercial awareness
  • A strategic thinker capable of taking lead in delivery, working directly with clients and within a team environment
  • Ability to fully understand the client’s business needs, with the ability to establish / maintain customer trust and confidence
  • Ability to deliver projects on time and in line with budget expectations
  • Builds effective relationships both internally and externally
  • Excellent levels of oral and written communications skills


  • An exciting opportunity to be part of a rapidly growing business
  • You can expect a friendly and relaxed environment, working closely with long term clients and creating exciting projects for well-known brands
  • Expert training resources and dedicated time to enhance and grow your skill-set
  • Company pension scheme
  • Monthly team social events
  • Very competitive salary

Job Type & Location

  • Full-time
  • Belfast, N. Ireland

If this sounds right for you, and you meet the criteria please send your CV and a covering letter describing your previous experience and why you feel you would suit this role:


Want to learn more?

Get in touch today to find out more about working for Groundswell.

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