• Focus on Google Shopping platform with updated product feed and Merchant Centre setup
• Structured Shopping campaigns so we were more aggressive towards the high margin products, such as fragrances, make up, skincare, etc
• With better quality feed and structured campaigns, we were able to expand our reach outside into wider UK market without negatively impacting target ROAS
• On Social, we moved away from campaigns designed to support local stores and instead focused on online sales – Again, focusing on higher margin categories
• More traffic volumes and quality via Shopping and Facebook should improve Brand recognition across all of the UK

"We reached out to Groundswell in mid-2020, for their assistance with the overall marketing of our website and to provide guidance in re-platforming to an improved solution.

The results that they have been able to deliver thus far – both in terms of some simple, quick-fixes, and more targeted and sustained growth – have been remarkable.

Mark, Richard and the wider team have an incredible wealth of knowledge and experience, which is apparent when speaking with them. Asides from marketing our website, we regularly pick their brains about all manner of things.

While their approach is undoubtedly clinical and driven by careful analysis, they’re an extremely personable bunch. We have regular catch-ups with our Account Manager, along with Richard/Mark, and we’re in no doubt that we are in good hands.

On the whole we’re delighted to have Groundswell in our corner, and excited about what the future holds!".