Case Study

Prime Components

Project Summary

Build on relationship with WiggleCRC by delivering first class website for their in-house brand: Prime Bike Components, while giving member of the E-Commerce team hands on experience building a Shopify website.

Client Objectives:

  • Immersive brand rich site design

  • Ability to easily upload and refresh homepage and product content

  • Showcase product range with rich content PDP design

  • Ability to have secondary PDP design for low value products / spares

  • Clear and functional site navigation to create seamless experience for customers to find correct product category

  • Advanced filter functionality to easily find compatible products

What We Did
  • - Shopify 2.0 Build
  • - Brand Rich Design
  • - Custom PDP Development
  • - Advanced Filter Functionality
  • - Social Integration
  • - Custom Klaviyo Integration
  • - PDP Linking to Parent Sites


  • Custom CSS to match Prime’s new brand look and feel

  • Functional clean mega menu navigation

  • Modular content blocks to allow client to easily update with seasonality / new product launches

  • Instagram integration to showcase newsfeed on site

  • Custom Klaviyo integration to collect email sign ups direct to Klaviyo from footer form


  • Advanced filter functionality - set up using product tags to allow client to easily add new filters when required

  • Custom collection header for brand rich category content

  • Custom PDP page with added media reviews, brand video and USP icons below CTA button

  • Utilises native product / collection meta fields new to Shopify 2.0 to make product enrichment seamless for client

  • Custom module on PDP CTA to link through to Prime’s exclusive retailers Wiggle & Chain Reaction Cycles

‘Working with Incubeta on the Prime website was brilliant. Everything was well organised, Chris was always on hand to help and push the project forward, and we came away with a really great site. We're looking forward to seeing what we can do next!’

Alex James - WiggleCRC


Project successfully delivered within 12 weeks of kick off.





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