Case Study
Prime Components
Build on relationship with WiggleCRC by delivering first class website for their in-house brand: Prime Bike Components, while giving member of the E-Commerce team hands on experience building a Shopify website.
Client Objectives:
Immersive brand rich site design
Ability to easily upload and refresh homepage and product content
Showcase product range with rich content PDP design
Ability to have secondary PDP design for low value products / spares
Clear and functional site navigation to create seamless experience for customers to find correct product category
Advanced filter functionality to easily find compatible products
Custom CSS to match Prime’s new brand look and feel
Functional clean mega menu navigation
Modular content blocks to allow client to easily update with seasonality / new product launches
Instagram integration to showcase newsfeed on site
Custom Klaviyo integration to collect email sign ups direct to Klaviyo from footer form
Advanced filter functionality - set up using product tags to allow client to easily add new filters when required
Custom collection header for brand rich category content
Custom PDP page with added media reviews, brand video and USP icons below CTA button
Utilises native product / collection meta fields new to Shopify 2.0 to make product enrichment seamless for client
Custom module on PDP CTA to link through to Prime’s exclusive retailers Wiggle & Chain Reaction Cycles
‘Working with Incubeta on the Prime website was brilliant. Everything was well organised, Chris was always on hand to help and push the project forward, and we came away with a really great site. We're looking forward to seeing what we can do next!’
Alex James - WiggleCRC
Project successfully delivered within 12 weeks of kick off.
Weeks
Products
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