STATSports are the World’s leading player tracking and analysis provider in elite sports, with current clients including: Liverpool, Juventus, Manchester City, English FA, England RFU, IRFU. In 2018 STATSports created a version of their elite sports APEX product, named APEX Athlete Series, to target the consumer market.
In Q3 of 2019 English Premier League footballers Raheem Sterling and Alex Oxlade Chamberlain were signed as brand ambassadors and having used the STATSports technology since their early teens, proved an authentic way to tell the STATSports story. S
STATSports alongside Groundswell identified this as a huge opportunity to join the dots between the elite product and the consumer product. In particular, the Liverpool vs Manchester City game on 10th November 2019 where Raheem Sterling and Alex Oxlade Chamberlain would both be playing was selected for the launch of the ‘Talent alone is not enough’ campaign across UK, US and EU to coincide with peak retail season in Q4.
We launched a multi-channel digital marketing campaign with the below objectives:
Following an initial planning session with STATSports marketing team, the project implementation included:
Our main goal for this campaign was to utilise our brand ambassadors Raheem Sterling (Manchester City and England) and Alex Oxlade Chamberlain (Liverpool and England) during a key game in the season which coincided with peak retail season in Q4. Ensuring we increased visibility of the STATSports brand and accelerated sales was key to this campaign. Having worked with Groundswell since 2017, they have a deep understanding of both our business and our ambitious targets. The approach and implementation from the start of the campaign planning phase right through to launch was a great success and we’re delighted with the results. We not only had 2 record consecutive months but hit our 6-figure sales target!
Ian Forrester - Head of Marketing - STATSports
Increase in brand search via the UK
Increase in revenue (vs previous year)